i am her

In 2023, Lexi Thompson got a sponsors exemption to play in the Shriners Children’s Open on the PGA Tour. This was special because she would be the only female playing in a men’s event. This created a opportunity for us, as a brand, to jump on this unique opportunity with only 1 weeks notice to ideate, develop, and execute this micro-campaign.

What came from that brainstorm was how powerful the message of showing up is. That statement became “I AM HERE”. A bold proclamation of arrival, illustrated in paint to evoke a makeup smudge. The ‘Eras Tour’ inspired bracelets became the perfect giveaway for the kids to enjoy and show some individuality for Lexi while playing in the tournament.